The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?
This study analyses the relationship between identification and loyalty and also compares the perceptions of two groups of key stakeholders (professors and graduates) of a public institution of higher education, as mechanisms to gain competitiveness against private institutions. To carry out this re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Elsevier
2019-09-01
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| Series: | European Research on Management and Business Economics |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883419300324 |