The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?
This study analyses the relationship between identification and loyalty and also compares the perceptions of two groups of key stakeholders (professors and graduates) of a public institution of higher education, as mechanisms to gain competitiveness against private institutions. To carry out this re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Elsevier
2019-09-01
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| Series: | European Research on Management and Business Economics |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883419300324 |
| _version_ | 1819105272960909312 |
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| author | Gabriel Cachón Rodríguez Camilo Prado Román José Ángel Zúñiga-Vicente |
| author_facet | Gabriel Cachón Rodríguez Camilo Prado Román José Ángel Zúñiga-Vicente |
| author_sort | Gabriel Cachón Rodríguez |
| collection | DOAJ |
| description | This study analyses the relationship between identification and loyalty and also compares the perceptions of two groups of key stakeholders (professors and graduates) of a public institution of higher education, as mechanisms to gain competitiveness against private institutions. To carry out this research, an on-line survey was conducted and the results were analyzed through a system of structural equations using the partial least squares technique (PLS-SEM). The results reveal that identification influences loyalty, and that there are also significant differences in the perception between professors and graduates, being the relationship between identification and loyalty more intense in the former group than the latter. Several significant implications can be derived from our research for the management of higher education institutions. JEL classification: M31, M21, A22, Keywords: Identification, Loyalty, Higher education |
| first_indexed | 2024-12-22T02:19:37Z |
| format | Article |
| id | doaj.art-44e3c528129e43d19c47d038b04f34f9 |
| institution | Directory Open Access Journal |
| issn | 2444-8834 |
| language | Spanish |
| last_indexed | 2024-12-22T02:19:37Z |
| publishDate | 2019-09-01 |
| publisher | Elsevier |
| record_format | Article |
| series | European Research on Management and Business Economics |
| spelling | doaj.art-44e3c528129e43d19c47d038b04f34f92022-12-21T18:42:10ZspaElsevierEuropean Research on Management and Business Economics2444-88342019-09-01253122128The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?Gabriel Cachón Rodríguez0Camilo Prado Román1José Ángel Zúñiga-Vicente2Departamento de Economía de la Empresa, Universidad Rey Juan Carlos, Paseo de los Artilleros, Madrid 28032, Spain; Corresponding author.Departamento de Economía de la Empresa, Universidad Rey Juan Carlos, Paseo de los Artilleros, Madrid 28032, SpainDepartamento de Economía de la Empresa (ADO), Economía Aplicada II y Fundamentos Análisis Económico, Madrid 28032, SpainThis study analyses the relationship between identification and loyalty and also compares the perceptions of two groups of key stakeholders (professors and graduates) of a public institution of higher education, as mechanisms to gain competitiveness against private institutions. To carry out this research, an on-line survey was conducted and the results were analyzed through a system of structural equations using the partial least squares technique (PLS-SEM). The results reveal that identification influences loyalty, and that there are also significant differences in the perception between professors and graduates, being the relationship between identification and loyalty more intense in the former group than the latter. Several significant implications can be derived from our research for the management of higher education institutions. JEL classification: M31, M21, A22, Keywords: Identification, Loyalty, Higher educationhttp://www.sciencedirect.com/science/article/pii/S2444883419300324 |
| spellingShingle | Gabriel Cachón Rodríguez Camilo Prado Román José Ángel Zúñiga-Vicente The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates? European Research on Management and Business Economics |
| title | The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates? |
| title_full | The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates? |
| title_fullStr | The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates? |
| title_full_unstemmed | The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates? |
| title_short | The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates? |
| title_sort | relationship between identification and loyalty in a public university are there differences between the perceptions professors and graduates |
| url | http://www.sciencedirect.com/science/article/pii/S2444883419300324 |
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