Bridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction
This study aims at exploring the influence of product design on customer engagement through self-determined needs satisfaction. This study used the survey method in three ways: (1) mall intercept approach, (2) email survey, and (3) survey through Wechat. The sample was collected from 500 customers o...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-11-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211056598 |