Impact of a Difference in Regulatory Focus on the Originator Effect for User-Generated Products
With the evolution of digital technology, there has been increased development of new products that are co-created by the user. Studies have shown the presence of an “originator effect”, which increases consumers’ purchase intentions by informing them that the new product was ideated by a user when...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2024-01-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/3/43_2024.004/_html/-char/en |