Potentially Misleading Weight Loss Advertisements Targeting Men: Examining Inflfluence of Celebrity Athlete Endorsement on Ad Believability and Purchase Intentions
Given the prevalence of false or exaggerated claims in advertisements for weight loss products, as well as risks associated with use of unproven dietary supplements and exercise plans, they are subject to heightened scrutiny from regulators. However, celebrity athlete endorsers are increasingly feat...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
New Prairie Press
2023-08-01
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| Series: | Health Behavior Research |
| Subjects: | |
| Online Access: | https://newprairiepress.org/hbr/vol6/iss2/1/ |