Marketing Insights from Reviews Using Topic Modeling with BERTopic and Deep Clustering Network
The feedback shared by consumers on e-commerce platforms holds immense value in marketing, as it offers insights into their opinions and preferences, which are readily accessible. However, analyzing a large volume of reviews manually is impractical. Therefore, automating the extraction of essential...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-08-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/13/16/9443 |