SHOP WINDOW DISPLAY MANNEQUINS IN THE CONTEXT OF MODERN DESIGN DEVELOPMENT AND VISUAL COMMUNICATION
Showcasing is a unique marketing tool that implements the requirements for advertising products from different manufacturers for different social groups in a highly competitive environment. Shop window design is part of visual merchandising and it actively uses mannequins as exposition equipment. Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Estonian Academy Publishers
2022-08-01
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| Series: | Trames |
| Subjects: | |
| Online Access: | https://kirj.ee/wp-content/plugins/kirj/pub/TRAMES-3-2022-273-292_20220825120432.pdf |