SHOP WINDOW DISPLAY MANNEQUINS IN THE CONTEXT OF MODERN DESIGN DEVELOPMENT AND VISUAL COMMUNICATION

SHOP WINDOW DISPLAY MANNEQUINS IN THE CONTEXT OF MODERN DESIGN DEVELOPMENT AND VISUAL COMMUNICATION

Showcasing is a unique marketing tool that implements the requirements for advertising products from different manufacturers for different social groups in a highly competitive environment. Shop window design is part of visual merchandising and it actively uses mannequins as exposition equipment. Th...

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Bibliographic Details
Main Authors:	Peiwei Liu, Oksana Lahoda
Format:	Article
Language:	English
Published:	Estonian Academy Publishers 2022-08-01
Series:	Trames
Subjects:	aesthetics practice of representations costume design expositions visual merchandising conceptual mannequins
Online Access:	https://kirj.ee/wp-content/plugins/kirj/pub/TRAMES-3-2022-273-292_20220825120432.pdf

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