Resistance to innovation in low-income populations: The case of university students' resistance to using digital productivity applications
Innovation resistance research remains in its early stages. Efforts to define and comprehend consumer resistance to innovation necessitate in-depth studies that consider the contextual factors of resistance to innovation. To address this challenge, this research explored consumer resistance to innov...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-10-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.961589/full |