Pengaruh Bauran Pemasaran Dan Pelayanan Terhadap Loyalitas Anggota Melalui Kepuasan Anggota Pada Masa Krisis Pandemi COVID-19 Di KUD Batu

Pengaruh Bauran Pemasaran Dan Pelayanan Terhadap Loyalitas Anggota Melalui Kepuasan Anggota Pada Masa Krisis Pandemi COVID-19 Di KUD Batu

English Version The aims of this study was to analyze the effect of marketing mix and service quality on member satisfaction, marketing mix and service quality on member loyalty, satisfaction with member loyalty, satisfaction mediating on the marketing mix on member loyalty and service quality on m...

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Bibliographic Details
Main Authors: Setiawan Anom Pribadi, Ernani Hadiyati, Jamal Abdul Nasir
Format: Article
Language:English
Published: Universitas Yudharta Pasuruan 2021-12-01
Series:Sketsa Bisnis
Subjects:
marketing mix
service
satisfaction
loyalty
bauran pemasaran
pelayanan, kepuasan
Online Access:https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/2836

Internet

https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/2836

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