Brand Management to Improve the Positioning of the “Commercial Encalada" Company
Abstract This article focuses on the development of a branding proposal for the company "Comercial Encalada" with the aim of improving its position in the Quito market. The idea is to create a corporate identity that allows the company to connect with its customers and differentiate itself...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Knowledge E
2022-06-01
|
| Series: | ESPOCH Congresses |
| Subjects: | |
| Online Access: | https://doi.org/10.18502/espoch.v2i2.11410 |