Impact of corporate identity on reputation and employer’s brand

The study focuses on the area of corporate identity and its correlation to reputation and employer’s brand. As competition in the labor market grows, more companies, in particular, are investing their efforts and resources in employer brand development that would be attractive to both...

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Bibliographic Details
Main Authors: Jana Charvát Janechová, Jaroslav Bednárik
Format: Article
Language:English
Published: University in Belgrade 2023-06-01
Series:Serbian Journal of Management
Subjects:
Online Access:https://aseestant.ceon.rs/index.php/sjm/article/view/37903/22881