Impact of corporate identity on reputation and employer’s brand
The study focuses on the area of corporate identity and its correlation to reputation and employer’s brand. As competition in the labor market grows, more companies, in particular, are investing their efforts and resources in employer brand development that would be attractive to both...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
University in Belgrade
2023-06-01
|
Series: | Serbian Journal of Management |
Subjects: | |
Online Access: | https://aseestant.ceon.rs/index.php/sjm/article/view/37903/22881 |