Customer retention and churn prediction in the telecommunication industry: a case study on a Danish university

Abstract In this study, we explore the possible factors affecting churn in the Danish telecommunication industry and how those factors connect with retention strategies. The Danish telecommunication industry is experiencing a saturated market regarding the number of customers, but the number of serv...

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Bibliographic Details
Main Authors: Sarkaft Saleh, Subrata Saha
Format: Article
Language:English
Published: Springer 2023-06-01
Series:SN Applied Sciences
Subjects:
Online Access:https://doi.org/10.1007/s42452-023-05389-6