Customer retention and churn prediction in the telecommunication industry: a case study on a Danish university
Abstract In this study, we explore the possible factors affecting churn in the Danish telecommunication industry and how those factors connect with retention strategies. The Danish telecommunication industry is experiencing a saturated market regarding the number of customers, but the number of serv...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2023-06-01
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| Series: | SN Applied Sciences |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s42452-023-05389-6 |