Factors Affecting Adoption of Mobile Services
The extent of adoption of mobile services in India has not progressed as expected. In this backdrop, the present research investigated factors affecting intention to adopt mobile services. Using researcher controlled sampling, data was generated from students enrolled in business schools. Two sets...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-05-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/2476 |