Studying a model for E-banking adoption by considering customer trust
vv T The fast development of the Internet in the banking sector encourages customers to use electronic banking. This study presents the key findings which is the result of studying the experiences of Iranian users in the field of electronic banking. The aim of this study is to identify factors enc...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2017-04-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_7054_579aa0488b88e33633bc3fdefcd8c62c.pdf |