PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU TELEPON SELULER THREE ALWAYS ON DI RW 007 PONDOK CABE ILIR – PAMULANG
Purchasing decision is a decision as an act of ownership of two or more alternative choices. Many factors can influence the purchasing decisions of consumers to a product, such as brand awareness, perceived quality, brand associations and consumen loyalty. This study was conducted to analyze the ef...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
2015-06-01
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| Series: | Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.upnvj.ac.id/ekobis/article/view/705 |