The paradigm’s origin in the modern publicitary photography: the Tenedor of André Kertesz or the Cuello Idestyle of Paul Outerbridge <br>Origen del paradigma de la fotografía publicitaria moderna: el Tenedor de André Kertesz o el Cuello Idestyle de Paul Outerbridge

Due to the ambiguity of the origins of advertising photography and its paradigm this article has been focussed on two anthological images : the Kertesz Fork and Outerbridge’s Idestyle Neck. The analysis of these images and their authors has enabled us to conclude that Outerbridge’s photography the I...

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Bibliographic Details
Main Author: José Manuel Susperregui
Format: Article
Language:Spanish
Published: Universidade Estadual de Londrina 2010-08-01
Series:Discursos Fotográficos
Subjects:
Online Access:http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/5689