Culinary connections: The mediating role of customer brand co-creation behavior in gastronomic and revisit intentions

Culinary connections: The mediating role of customer brand co-creation behavior in gastronomic and revisit intentions

The increasing competition in the culinary tourism industry highlights the need for businesses to better understand customer behavior to encourage repeated visits. This study investigates the mediating role of customer brand co-creation behavior in the effect of gastronomic experience on revisit int...

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Bibliographic Details
Main Authors: Ni Made Purnami, Ni Wayan Mujiati, Ayu Putu Laksmi Danyathi, Uswatun Siwi Kartika Sari, Desak Komang Dea Marcellina Putri Darmada
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-01-01
Series:Innovative Marketing
Subjects:
behavioral intention
customer participation
Generation Z
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21427/IM_2025_01_Purnami.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21427/IM_2025_01_Purnami.pdf

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