What Factors Determine the Online Consumer Behavior in This Digitalized World? A Systematic Literature
This review study envisioned to address the basic objective that is to investigate determinants of online consumer behavior. A conventional review strategy was used to address the objective raised above, i.e., systematic strategy, and also, the obtained data were analyzed via content analysis. In ad...
Main Authors: | Muluken Ayalew, Shimelis Zewdie |
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Format: | Article |
Language: | English |
Published: |
Hindawi-Wiley
2022-01-01
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Series: | Human Behavior and Emerging Technologies |
Online Access: | http://dx.doi.org/10.1155/2022/1298378 |
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