THE EFFECT OF SEGMENTATION, TARGETING, POSITIONING ON PURCHASING DECISIONS OF BAPERCHIPS BROWNIES CHIPS MSMEs PRODUCTS
The purpose of this study was to find out whether there is an effect of Segmentation, Targeting, and Positioning on purchasing decisions at Baperchips MSMEs Products. The sample in this study was 100 people. The method used in this study was a quantitative method. This study used primary data, prim...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2023-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://www.e-journal.ikhac.ac.id/index.php/iijse/article/view/3248 |