THE ROLE OF FRANCHISING IN ENTREPRENEURIAL ACTIVITY

The franchise has been known in many countries as a means for successful business development, already occupying an important place in the developed market economies. Regarding the franchise as a real "engine" for the development of the SME sector and as an important external development...

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Bibliographic Details
Main Authors: NIȚESCU ALINA, CLAUDIA ISAC
Format: Article
Language:English
Published: University of Petrosani 2014-12-01
Series:Annals of the University of Petrosani: Economics
Subjects:
Online Access:http://www.upet.ro/annals/economics/pdf/2014/part2/Nitescu-Isac.pdf