Customer segmentation using bisecting k-means algorithm based on recency, frequency, and monetary (RFM) model
Information on customer loyalty characteristics in a company is needed to improve service to customers. A customer segmentation model based on transaction data can provide this information. This study used parameters from the recency, frequency, and monetary (RFM) model in determining customer segme...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Diponegoro University
2020-04-01
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| Series: | Jurnal Teknologi dan Sistem Komputer |
| Subjects: | |
| Online Access: | https://jtsiskom.undip.ac.id/index.php/jtsiskom/article/view/13295 |