Pressão cambial e a decisão de internecionalização: o caso Marcopolo no período 2004/2005
This paper examins the internationalization procedures of the brazilian company Marcopolo, during the years 2004 and 2005. The goal is not to discuss situational issues (exchange pressure, in general) but in fact to analize organizational decisions based on them. Companies’ internationalization m...
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2008-01-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
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| Online Access: | http://internext.espm.br/index.php/internext/article/view/41 |