Experience of Linguistic Portraiture of the Modern Official
We analyzed the results of associative experiment the stimulus names “official”, “man-servant” and “woman official” in the student’s environment bachelors training areas “Journalism” and “Advertising and public relations”. The model of the stereotypical image of an official on the basis of image...
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| Format: | Article |
| Language: | English |
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018-06-01
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| Series: | Управленческое консультирование |
| Subjects: | |
| Online Access: | https://www.acjournal.ru/jour/article/view/821 |
| _version_ | 1826577393370791936 |
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| author | O. A. Glushchenko |
| author_facet | O. A. Glushchenko |
| author_sort | O. A. Glushchenko |
| collection | DOAJ |
| description | We analyzed the results of associative experiment the stimulus names “official”, “man-servant” and “woman official” in the student’s environment bachelors training areas “Journalism” and “Advertising and public relations”. The model of the stereotypical image of an official on the basis of image and reputational characteristics. |
| first_indexed | 2024-03-07T19:25:44Z |
| format | Article |
| id | doaj.art-458eca84ca5c4141acd8c25f0514c8dd |
| institution | Directory Open Access Journal |
| issn | 1726-1139 1816-8590 |
| language | English |
| last_indexed | 2025-03-14T13:45:46Z |
| publishDate | 2018-06-01 |
| publisher | North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration |
| record_format | Article |
| series | Управленческое консультирование |
| spelling | doaj.art-458eca84ca5c4141acd8c25f0514c8dd2025-02-27T17:48:15ZengNorth-West institute of management of the Russian Presidential Academy of National Economy and Public AdministrationУправленческое консультирование1726-11391816-85902018-06-010411612310.22394/1726-1139-2018-4-116-123819Experience of Linguistic Portraiture of the Modern OfficialO. A. Glushchenko0Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA)We analyzed the results of associative experiment the stimulus names “official”, “man-servant” and “woman official” in the student’s environment bachelors training areas “Journalism” and “Advertising and public relations”. The model of the stereotypical image of an official on the basis of image and reputational characteristics.https://www.acjournal.ru/jour/article/view/821semanticsstereotypeimagereputation |
| spellingShingle | O. A. Glushchenko Experience of Linguistic Portraiture of the Modern Official Управленческое консультирование semantics stereotype image reputation |
| title | Experience of Linguistic Portraiture of the Modern Official |
| title_full | Experience of Linguistic Portraiture of the Modern Official |
| title_fullStr | Experience of Linguistic Portraiture of the Modern Official |
| title_full_unstemmed | Experience of Linguistic Portraiture of the Modern Official |
| title_short | Experience of Linguistic Portraiture of the Modern Official |
| title_sort | experience of linguistic portraiture of the modern official |
| topic | semantics stereotype image reputation |
| url | https://www.acjournal.ru/jour/article/view/821 |
| work_keys_str_mv | AT oaglushchenko experienceoflinguisticportraitureofthemodernofficial |