Effect of Mobile Marketing on Customer-oriented Brand Equity in Insurance Industry
According to privatization of insurance companies and regarding the competitive climate over insurance industry in next years, undoubtedly there are some effective factors to obtain a proper place in customers’ mind such that they remain loyal to the insurance company. One of these is ‘brand equity’...
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2016-03-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_115278_b64ace2fac3fd615c45f9314917ae7ff.pdf |