Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Panderman Coffeee Shop di Masa Pandemi Covid-19
This study aims to analyze the effect of price and service quality of waiters on customer satisfaction. The research method used in this research is the quantitative method. The data collection instrument used was a questionnaire. The dependent variable in this study is the Customer Satisfaction var...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2021-06-01
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| Series: | Journal of Management and Business Review |
| Subjects: | |
| Online Access: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/286 |
| _version_ | 1797963352159289344 |
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| author | Stella Alvianna Ika Husnita Syarif Hidayatullah Alwin Lasarudin Estikowati Estikowati |
| author_facet | Stella Alvianna Ika Husnita Syarif Hidayatullah Alwin Lasarudin Estikowati Estikowati |
| author_sort | Stella Alvianna |
| collection | DOAJ |
| description | This study aims to analyze the effect of price and service quality of waiters on customer satisfaction. The research method used in this research is the quantitative method. The data collection instrument used was a questionnaire. The dependent variable in this study is the Customer Satisfaction variable and the independent variable is the Price and Service Quality at Panderman Coffeee Shop Hotel Aria Gajayana Malang. The result is that there is a partially positive and significant effect of price on customer satisfaction who is visiting the Panderman Coffee Shop Hotel Aria Gajayana Malang following the circumstances and the economy of the community during the Covid-19 pandemic. Partially Service Quality has a positive and significant effect on Customer Satisfaction who visits the Panderman Coffee Shop Hotel Aria Gajayana Malang during the Covid-19 pandemic. The quality of service provided by the Panderman Coffeee Shop gives its own impression for customers to come back to the Panderman Coffeee Shop. Based on the simultaneous test (F test) which was conducted to test whether the influence of independent (independent) variables simultaneously on the dependent variable (dependent) so that in this study Price and Service Quality simultaneously had a positive effect on Customer Satisfaction during the Covid-19 pandemic.. Based on the results of the regression test which states that the value of the Price variable regression coefficient is greater than the value of the Service Quality regression coefficient, it can be concluded that during the Covid-19 pandemic, Price has a dominant effect on Customer Satisfaction at Panderman Coffee Shop Hotel Aria Gajayana Malang. |
| first_indexed | 2024-04-11T01:27:03Z |
| format | Article |
| id | doaj.art-4594846b775147dba9c5df83cdf55dc3 |
| institution | Directory Open Access Journal |
| issn | 1829-8176 2503-0736 |
| language | English |
| last_indexed | 2024-04-11T01:27:03Z |
| publishDate | 2021-06-01 |
| publisher | Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM |
| record_format | Article |
| series | Journal of Management and Business Review |
| spelling | doaj.art-4594846b775147dba9c5df83cdf55dc32023-01-03T10:10:30ZengResearch Center and Case Clearing House, Sekolah Tinggi Manajemen PPMJournal of Management and Business Review1829-81762503-07362021-06-0118238039210.34149/jmbr.v18i2.286155Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Panderman Coffeee Shop di Masa Pandemi Covid-19Stella Alvianna0Ika Husnita1Syarif Hidayatullah2Alwin Lasarudin3Estikowati Estikowati4Program Diploma Kepariwisataan Universitas Merdeka Malang Jalan Terusan Dieng No. 62-64 Kota Malang, IndonesiaProgram Diploma Kepariwisataan Universitas Merdeka Malang Jalan Terusan Dieng No. 62-64 Kota Malang, IndonesiaFakultas Ekonomi dan Bisnis, Universitas Merdeka Malang Jalan Terusan Dieng No. 62-64 Kota Malang, IndonesiaProgram Diploma Kepariwisataan Universitas Merdeka Malang Jalan Terusan Dieng No. 62-64 Kota Malang, IndonesiaProgram Diploma Kepariwisataan Universitas Merdeka Malang Jalan Terusan Dieng No. 62-64 Kota Malang, IndonesiaThis study aims to analyze the effect of price and service quality of waiters on customer satisfaction. The research method used in this research is the quantitative method. The data collection instrument used was a questionnaire. The dependent variable in this study is the Customer Satisfaction variable and the independent variable is the Price and Service Quality at Panderman Coffeee Shop Hotel Aria Gajayana Malang. The result is that there is a partially positive and significant effect of price on customer satisfaction who is visiting the Panderman Coffee Shop Hotel Aria Gajayana Malang following the circumstances and the economy of the community during the Covid-19 pandemic. Partially Service Quality has a positive and significant effect on Customer Satisfaction who visits the Panderman Coffee Shop Hotel Aria Gajayana Malang during the Covid-19 pandemic. The quality of service provided by the Panderman Coffeee Shop gives its own impression for customers to come back to the Panderman Coffeee Shop. Based on the simultaneous test (F test) which was conducted to test whether the influence of independent (independent) variables simultaneously on the dependent variable (dependent) so that in this study Price and Service Quality simultaneously had a positive effect on Customer Satisfaction during the Covid-19 pandemic.. Based on the results of the regression test which states that the value of the Price variable regression coefficient is greater than the value of the Service Quality regression coefficient, it can be concluded that during the Covid-19 pandemic, Price has a dominant effect on Customer Satisfaction at Panderman Coffee Shop Hotel Aria Gajayana Malang.https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/286priceservice qualitycustomer satisfactioncovid-19 |
| spellingShingle | Stella Alvianna Ika Husnita Syarif Hidayatullah Alwin Lasarudin Estikowati Estikowati Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Panderman Coffeee Shop di Masa Pandemi Covid-19 Journal of Management and Business Review price service quality customer satisfaction covid-19 |
| title | Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Panderman Coffeee Shop di Masa Pandemi Covid-19 |
| title_full | Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Panderman Coffeee Shop di Masa Pandemi Covid-19 |
| title_fullStr | Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Panderman Coffeee Shop di Masa Pandemi Covid-19 |
| title_full_unstemmed | Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Panderman Coffeee Shop di Masa Pandemi Covid-19 |
| title_short | Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Panderman Coffeee Shop di Masa Pandemi Covid-19 |
| title_sort | pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan panderman coffeee shop di masa pandemi covid 19 |
| topic | price service quality customer satisfaction covid-19 |
| url | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/286 |
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