Modelling Customer Satisfaction of Smartphones in the Czech Republic

Purpose: The goal of this paper is to model customer satisfaction of smartphone select manufacturers in the Czech Republic (CR). Furthermore, the paper aims to model the factors which affect customer satisfaction of the smartphone. Methodology/Approach: A questionnaire was sent to 1,063 responden...

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Bibliographic Details
Main Authors: Petr Suchánek, Radovan Sobota
Format: Article
Language:English
Published: Technical University of Kosice 2023-03-01
Series:Kvalita Inovácia Prosperita
Subjects:
Online Access:https://www.qip-journal.eu/index.php/QIP/article/view/1818