Stereotype and Social Meaning in TV Advertising

The relationship between advertising, culture and values of society is complex and not a simple linear relationship as the relationship of cause to the result, just as the culture and values of society affect advertising, advertising in turn affects the cultural environment of society, Due to the la...

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Bibliographic Details
Main Authors: Tamer Abd Ellatif, Elham AbdElrhman, Mai Mohamed Abd-allah Ali
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2022-03-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_137752.html