USING INTEGRATED MARKETING COMMUNICATION TO CREATE LONGTERM VALUE FOR A SUSTAINABLE ORGANIZATION. CASE STUDY: THE BAKERY INDUSTRY IN ROMANIA

USING INTEGRATED MARKETING COMMUNICATION TO CREATE LONGTERM VALUE FOR A SUSTAINABLE ORGANIZATION. CASE STUDY: THE BAKERY INDUSTRY IN ROMANIA

Integrated marketing communication is considered to be a major development domain during the last decennium of the 20th century. Today, consumers use as many information sources as possible, and the value of integrated marketing communication has grown considerably. Very well targeted, integrated...

Full description

Bibliographic Details
Main Author: OANCEA OLIMPIA ELENA MIHAELA
Format: Article
Language:English
Published: Academica Brâncuşi 2015-07-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
Integrated marketing communication
tools
efficacy
sustainability
competitive advantage
business marketing
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2015-03/20_Oancea%20Olimpia.pdf

Internet

http://www.utgjiu.ro/revista/ec/pdf/2015-03/20_Oancea%20Olimpia.pdf

Similar Items