Improving the Accuracy of Predicting Bank Depositor’s Behavior Using a Decision Tree
Telemarketing is a widely adopted direct marketing technique in banks. Since customers hardly respond positively, data prediction models can help in selecting the most likely prospective customers. We aim to develop a classifier accuracy to predict which customer will subscribe to a long-term deposi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-09-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/11/19/9016 |