ASSETS MANAGEMENT - A CONCEPTUAL MODEL DECOMPOSING VALUE FOR THE CUSTOMER AND A QUANTITATIVE MODEL

In this paper we describe de application of a modeling framework, the so-called Conceptual Model Decomposing Value for the Customer (CMDVC), in a Footwear Industry case study, to ascertain the usefulness of this approach. The value networks were used to identify the participants, both tangible and i...

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Bibliographic Details
Main Authors: Susana Nicola, Eduarda Pinto Ferreira, J. J. Pinto Ferreira
Format: Article
Language:English
Published: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2015-03-01
Series:International Journal for Quality Research
Subjects:
Online Access:http://www.ijqr.net/journal/v9-n1/7.pdf