Customer capital of industrial enterprises-innovators: essence, structure and role
It is analyzed the main researchers approaches to the definition of customer capital and its components as part of intellectual capital. It is also proposed the authors look to the essence of customer capital and its role in the structure of intellectual capital.
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_175_180.pdf |