The Research on the Effect of Non-Brand Relevance of Spokescharacters to Gen Z with Regulation of Conformity
In the contemporary society, the spokescharacters have played a significant role in the market. Especially brand collaboration, collaborating with famous virtual characters, become more acceptable for the business. However, this kind collaboration tends to ignore and eliminate the relevance of the s...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2022-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2022/18/shsconf_icprss2022_03051.pdf |