Analysis of the significance of the marketing mix in e-commerce
Internet marketing is a new philosophy and an interesting topic especially for researchers in the field of marketing. It is a new way of marketing a product / service globally in a target market around the world. This paper presents a new approach to understanding the role of the marketing mix in e-...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University Dzon Nezbit
2022-01-01
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| Series: | Megatrend Revija |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592201293K.pdf |