Analysis of the significance of the marketing mix in e-commerce
Internet marketing is a new philosophy and an interesting topic especially for researchers in the field of marketing. It is a new way of marketing a product / service globally in a target market around the world. This paper presents a new approach to understanding the role of the marketing mix in e-...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University Dzon Nezbit
2022-01-01
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| Series: | Megatrend Revija |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592201293K.pdf |
| _version_ | 1828328233166176256 |
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| author | Kostić Radan Savić Aleksandar Mihajlović Milan |
| author_facet | Kostić Radan Savić Aleksandar Mihajlović Milan |
| author_sort | Kostić Radan |
| collection | DOAJ |
| description | Internet marketing is a new philosophy and an interesting topic especially for researchers in the field of marketing. It is a new way of marketing a product / service globally in a target market around the world. This paper presents a new approach to understanding the role of the marketing mix in e-commerce. The importance of marketing in e-commerce is often accompanied by problems with the application of common marketing tools in a virtual environment. The paper identifies elements of the marketing mix in e-commerce in line with the trend of e-commerce and Internet technology. The aim of this paper is to point out the role of marketing mix in e-commerce by applying the 7P model that enables the structuring of changes in terms of trade and information services of online stores. |
| first_indexed | 2024-04-13T20:06:52Z |
| format | Article |
| id | doaj.art-45c049ece7bb4a6dbb5fb7a9fe1e7e31 |
| institution | Directory Open Access Journal |
| issn | 1820-3159 2560-3329 |
| language | English |
| last_indexed | 2024-04-13T20:06:52Z |
| publishDate | 2022-01-01 |
| publisher | University Dzon Nezbit |
| record_format | Article |
| series | Megatrend Revija |
| spelling | doaj.art-45c049ece7bb4a6dbb5fb7a9fe1e7e312022-12-22T02:31:58ZengUniversity Dzon NezbitMegatrend Revija1820-31592560-33292022-01-0119129331010.5937/MegRev2201293K1820-31592201293KAnalysis of the significance of the marketing mix in e-commerceKostić Radan0Savić Aleksandar1Mihajlović Milan2https://orcid.org/0000-0001-7949-2631Fond za socijalno osiguranje vojnih osiguranika, Beograd, SerbiaVojnotehnički institut, Beograd, SerbiaUniverzitet odbrane, Vojna akademija, Beograd, SerbiaInternet marketing is a new philosophy and an interesting topic especially for researchers in the field of marketing. It is a new way of marketing a product / service globally in a target market around the world. This paper presents a new approach to understanding the role of the marketing mix in e-commerce. The importance of marketing in e-commerce is often accompanied by problems with the application of common marketing tools in a virtual environment. The paper identifies elements of the marketing mix in e-commerce in line with the trend of e-commerce and Internet technology. The aim of this paper is to point out the role of marketing mix in e-commerce by applying the 7P model that enables the structuring of changes in terms of trade and information services of online stores.https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592201293K.pdfe-commercemarketing mixinternet marketing7p |
| spellingShingle | Kostić Radan Savić Aleksandar Mihajlović Milan Analysis of the significance of the marketing mix in e-commerce Megatrend Revija e-commerce marketing mix internet marketing 7p |
| title | Analysis of the significance of the marketing mix in e-commerce |
| title_full | Analysis of the significance of the marketing mix in e-commerce |
| title_fullStr | Analysis of the significance of the marketing mix in e-commerce |
| title_full_unstemmed | Analysis of the significance of the marketing mix in e-commerce |
| title_short | Analysis of the significance of the marketing mix in e-commerce |
| title_sort | analysis of the significance of the marketing mix in e commerce |
| topic | e-commerce marketing mix internet marketing 7p |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592201293K.pdf |
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