The Influence of Customer Perception in Selection of Korean Restaurant in Malaysia

Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow t...

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Bibliographic Details
Main Authors: JunWan Chee, Rashad Yazdanifard
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2021-02-01
Series:International Journal of Management, Accounting and Economics
Subjects:
Online Access:https://www.ijmae.com/article_128544_f5d17a56eea9bebd91612b9d138e49e7.pdf