Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province)
Abstract Success in New Product Development projects (NPD) has been a crucial challenge for the past managers and these challenges have encompassed today's managers as well. The majority of researchers in this connection have been trying to find out a reason why the failure rate of Product Deve...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2011-07-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-83-2&slc_lang=en&sid=1 |