Small and Medium-Sized Enterprises (SMEs) Entrepreneurial Marketing in Davao City, Philippines

Based on the premise that entrepreneurial marketing is appropriate for small and medium-sized businesses, the goal of this research is to investigate the entrepreneurial marketing strategy utilized by small and medium-sized enterprises in Davao City, Philippines. This is a quantitative study that r...

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Bibliographic Details
Main Authors: Rocelyn Mascarinas, Karl P. Campos
Format: Article
Language:English
Published: cita konsultindo 2023-04-01
Series:Asian Journal of Management, Entrepreneurship and Social Science
Subjects:
Online Access:http://www.ajmesc.com/index.php/ajmesc/article/view/278