UTICAJ ANGAŽOVANJA POZNATIH LIČNOSTI NA EFEKTIVNOST OGLAŠAVANJA I IMIDŽ BRENDA
Brand advertising by using celebrity endorsement is a very popular strategy among marketers. This practice has been used for almost a century and its popularity has been constantly growing. Frequent use of this strategy is based on the assumption that the positive image and certain personal characte...
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| Format: | Article |
| Language: | English |
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Faculty of Economics Pale University of East Sarajevo
2013-01-01
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| Series: | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
| Subjects: | |
| Online Access: | http://www.zrefis.com/images/zrefis2013-7/147-161%20Sladjana%20Starcevic.pdf |