Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi
This study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia. This type of research is explanatory research using a quantitative appr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Kanjuruhan Malang
2021-10-01
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| Series: | Jurnal Ekonomi Modernisasi |
| Subjects: | |
| Online Access: | https://ejournal.unikama.ac.id/index.php/JEKO/article/view/5789 |