Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi
This study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia. This type of research is explanatory research using a quantitative appr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Kanjuruhan Malang
2021-10-01
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| Series: | Jurnal Ekonomi Modernisasi |
| Subjects: | |
| Online Access: | https://ejournal.unikama.ac.id/index.php/JEKO/article/view/5789 |
| _version_ | 1811234560900333568 |
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| author | Shohib Muslim Nur Hidayati Pardiman Pardiman |
| author_facet | Shohib Muslim Nur Hidayati Pardiman Pardiman |
| author_sort | Shohib Muslim |
| collection | DOAJ |
| description | This study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia. This type of research is explanatory research using a quantitative approach. The data used are primary data obtained based on the results of online questionnaire data from 160 respondents. Sampling using purposive sampling technique with the criteria of respondents having visited at least one tourist destination in Banyuwangi and actively using social media. The results showed that city branding and electronic word of mouth had a positive effect on the decision to visit. Electronic word of mouth has the most dominant influence on visiting decisions compared to city branding. Based on the results of the analysis show that this study provides a theoretical contribution to the factors that influence the decision to visit for tourists, namely city branding and electronic word of mouth. This research also makes a practical contribution in developing strategies to improve visiting decisions. |
| first_indexed | 2024-04-12T11:38:27Z |
| format | Article |
| id | doaj.art-45eff265e69c4d028eaf5888ddf8bcb4 |
| institution | Directory Open Access Journal |
| issn | 0216-373X 2502-4078 |
| language | English |
| last_indexed | 2024-04-12T11:38:27Z |
| publishDate | 2021-10-01 |
| publisher | Universitas Kanjuruhan Malang |
| record_format | Article |
| series | Jurnal Ekonomi Modernisasi |
| spelling | doaj.art-45eff265e69c4d028eaf5888ddf8bcb42022-12-22T03:34:44ZengUniversitas Kanjuruhan MalangJurnal Ekonomi Modernisasi0216-373X2502-40782021-10-01173185195https://doi.org/10.21067/jem.v17i3.5789Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten BanyuwangiShohib Muslim0Nur Hidayati1Pardiman Pardiman2Universitas Islam Malang, IndonesiaUniversitas Islam Malang, IndonesiaUniversitas Islam Malang, IndonesiaThis study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia. This type of research is explanatory research using a quantitative approach. The data used are primary data obtained based on the results of online questionnaire data from 160 respondents. Sampling using purposive sampling technique with the criteria of respondents having visited at least one tourist destination in Banyuwangi and actively using social media. The results showed that city branding and electronic word of mouth had a positive effect on the decision to visit. Electronic word of mouth has the most dominant influence on visiting decisions compared to city branding. Based on the results of the analysis show that this study provides a theoretical contribution to the factors that influence the decision to visit for tourists, namely city branding and electronic word of mouth. This research also makes a practical contribution in developing strategies to improve visiting decisions.https://ejournal.unikama.ac.id/index.php/JEKO/article/view/5789city brandingelectronic word of mouthvisit decisiontourism |
| spellingShingle | Shohib Muslim Nur Hidayati Pardiman Pardiman Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi Jurnal Ekonomi Modernisasi city branding electronic word of mouth visit decision tourism |
| title | Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi |
| title_full | Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi |
| title_fullStr | Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi |
| title_full_unstemmed | Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi |
| title_short | Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi |
| title_sort | pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di kabupaten banyuwangi |
| topic | city branding electronic word of mouth visit decision tourism |
| url | https://ejournal.unikama.ac.id/index.php/JEKO/article/view/5789 |
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