Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi

Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi

This study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia. This type of research is explanatory research using a quantitative appr...

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Bibliographic Details
Main Authors: Shohib Muslim, Nur Hidayati, Pardiman Pardiman
Format: Article
Language:English
Published: Universitas Kanjuruhan Malang 2021-10-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
city branding
electronic word of mouth
visit decision
tourism
Online Access:https://ejournal.unikama.ac.id/index.php/JEKO/article/view/5789

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