Creative marginalization of gender: a discourse analysis of advertisements in Pakistani newspapers

Creative industries have been considered crucial to the economic well-being of any country. Besides the economy, the advertising industry has been investigated in West for its influence on the minds of its consumers. Pakistan has a diversity of culture and impact of creative industries on common peo...

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Bibliographic Details
Main Authors: Musarat Yasmin, Farhat Naseem, Malik Hassan Raza
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2018-09-01
Series:Creativity Studies
Subjects:
Online Access:https://journals.vgtu.lt/index.php/CS/article/view/5509