A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry
In recent Marketing Researches it has seen a strong Trend to understand the organization customer experience. The purpose of this research is to gain understanding of this in the banking industry using the Netnography qualitative Methodology. Nethnography qualitative Methodology is a kind of Ethnogr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-07-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_63419_7cb3975404e27b1220d42acb41e5229a.pdf |