ÉGIMEN JURÍDICO DEL USO DE LA MARCA EN LA PUBLICIDAD
Brand is a distinctive sign that is essential in any business. While the publicity becomes angular piece in the marked product marketing. The conspiracy of both elements enables the recruitment of potential consumers. Because of its substance, it necessary to set some limits to this connection of...
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| Format: | Article |
| Language: | Spanish |
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Universidad de Almería
2016-09-01
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| Series: | Revista Internacional de Doctrina y Jurisprudencia |
| Subjects: | |
| Online Access: | https://w3.ual.es/revistas/RevistaInternacionaldeDoctrinayJurisprudencia/pdfs/2016-09/REGIMEN%20JURIDICO%20DEL%20USO%20DE%20LA%20MARCA%20EN%20LA%20PUBLICIDAD.pdf |