ÉGIMEN JURÍDICO DEL USO DE LA MARCA EN LA PUBLICIDAD
Brand is a distinctive sign that is essential in any business. While the publicity becomes angular piece in the marked product marketing. The conspiracy of both elements enables the recruitment of potential consumers. Because of its substance, it necessary to set some limits to this connection of...
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Almería
2016-09-01
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| Series: | Revista Internacional de Doctrina y Jurisprudencia |
| Subjects: | |
| Online Access: | https://w3.ual.es/revistas/RevistaInternacionaldeDoctrinayJurisprudencia/pdfs/2016-09/REGIMEN%20JURIDICO%20DEL%20USO%20DE%20LA%20MARCA%20EN%20LA%20PUBLICIDAD.pdf |
| Summary: | Brand is a distinctive sign that is essential in any business.
While the publicity becomes angular piece in the marked product marketing. The
conspiracy of both elements enables the recruitment of potential consumers. Because
of its substance, it necessary to set some limits to this connection of branding and
advertising, which are done through a regulation effective, coherent and weighted,
both nationally and internationally, ensuring proper use of advertising for the brand in
the market. |
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| ISSN: | 2255-1824 2255-1824 |