Pemetaan Pelanggan dengan LRFM dan Two Stage Clustering untuk Memenuhi Strategi Pengelolaan
Maibus is a company of transportation services located in Bali. Transaction data that is owned has not been managed properly. This results in data accumulation and only as a turnover calculation, so LRFM and clustering methods are needed to assist the calculation and processing data in fulfilling cu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ikatan Ahli Informatika Indonesia
2022-02-01
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| Series: | Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) |
| Subjects: | |
| Online Access: | http://jurnal.iaii.or.id/index.php/RESTI/article/view/3778 |