Small and medium enterprise strategy: a review of literature Estrategia de pequeñas y medianas empresas: una revisión Estratégia de pequenas e médias empresas: uma revisão
A literature review highlights the evolution of studies about the strategy of small and medium enterprises (SME) and points out some research needs. Studies on the traditional perspective of the subject (which is prescriptive and based on design, formal planning and positioning) are included as well...
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| Format: | Article |
| Language: | Portuguese |
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Emerald Publishing
2010-06-01
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| Series: | REGE Revista de Gestão |
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| Online Access: | http://www.revistas.usp.br/rege/article/view/36700 |