Identifying the hierarchical structure of customer complaint behaviors on the example of Iranian hotels
The aim of this article. Consumer researchers have become increasingly interested in the study of coping. Despite the importance of coping strategies in service failure context, there isn’t any considerable research in Iran to identify coping behaviors. This article contributes to this novel paradig...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2016-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_4_134_142_0.pdf |