Strategi Pemasaran Mebel Kayu Sentra Industri Kecil Pondok Bambu, Jakarta Timur (Wood Furniture Marketing Strategy on Pondok Bambu Small Industry Centre, East Jakarta)

Furniture is one of wood products to fulfill the household needs, especially for household furnishing. Wood product which is used for furniture tends to decrease because of the substitution products, i.e.: plastic, rattan, bamboo, glass, and metal. To continue their effort, small industries in Indon...

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Bibliographic Details
Main Authors: Yulius Hero, Sudaryanto, Dwi Juli Setyowati
Format: Article
Language:English
Published: Bogor Agricultural University 2011-01-01
Series:Jurnal Manajemen Hutan Tropika
Subjects:
Online Access:https://ilkom.journal.ipb.ac.id/index.php/jmht/article/view/2950